We’re gran luchito
Champions
of mexican
From tacos to tortillas, salsas to sauces, we’re on a mission to help more people discover the real flavours of Mexico.
Made with real ingredients and time-honoured recipes, our products make it easy to create authentic Mexican food at home.
But before Gran Luchito existed, there was a trip that changed everything.
ONE TRIP TO MEXICO
CHANGED EVERYTHING
In 2012, Fergus travelled to Mexico.
What started as a trip quickly became an obsession.
From bustling markets to family-run taquerias, he discovered a side of Mexican food that felt completely different to what most people knew back home.
Fresh ingredients. Bold flavours. Recipes passed down through generations.
The more he travelled, the more he realised Mexican food wasn’t just a cuisine. It was a culture.
And it deserved to be celebrated.
BRINGING MEXICO HOME
Back in the UK, Fergus couldn’t stop thinking about what he’d experienced.
But there was a problem.
The Mexican food he had fallen in love with was hard to find.
One mainstream interpretation of Mexican food dominated supermarket shelves, but it bore little resemblance to the vibrant flavours, ingredients and traditions he had experienced in Mexico.
He knew there had to be a better way.
So he decided to do something about it.
A GREAT LITTLE FIGHTER
IS BORN
With that, in 2012, Gran Luchito launched with a single product: Chipotle Paste.
Gran Luchito means “Great Little Fighter”. The name comes from a nickname given to resilient smoked Oaxacan chillies by the wrestling-obsessed farmers who grow them.
A fitting name for a small brand taking on a big category.
FROM MEXICO TO
MALTBY STREET
Armed with a passion for authentic Mexican flavour and jars upon jars of our Chipotle Paste, Fergus started introducing the people of Maltby Street Market to flavour they had never experienced before.
What started as a small stall quickly built a loyal following.
People weren’t just buying products.
They were discovering a whole new way of cooking.
And the fight for better Mexican food had officially begun.
TAKING THE FIGHT FURTHER
What started on a market stall soon found its way into kitchens across the country.
In 2013, Fortnum & Mason became the first retailer to stock Gran Luchito, helping introduce authentic Mexican flavour to a whole new audience.
In 2014 came our first grocery listing with Ocado, making it easier than ever for people across the UK to discover the real flavours of Mexico at home.
Each milestone was proof that more people were looking for something better.
More flavour. More authenticity. More of the real Mexico.
So the fight continued.
WHAT WE FIGHT FOR TODAY
More than a decade later, our mission hasn’t changed.
We’re still championing authentic Mexican flavour with a range of 28 products in over 3,000 stores nationwide.
Still working with real ingredients.
Still inspired by the recipes, people and traditions that made us fall in love with Mexico in the first place.
We’re here to be the flag bearer, teacher and shortcut for better Mexican food.
Helping more people discover the real Mexico at home.
HOW WE DO THINGS
For us, doing things the right way matters just as much as making great food.
That’s why we’re proud to be a certified B Corp and members of 1% for the Planet.
Because championing better food means thinking beyond what’s on the plate.
It’s about supporting people, protecting the planet and building a business that does things differently.
JOIN US IN THE FIGHT
FOR REAL MEXICAN
Whether you’re cooking your first taco night or perfecting your favourite recipe, we’re here to help you bring authentic Mexican flavour to the table.
CAN REALLY BE.
